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In the early 1970s I called every single collector who was alive and able to talk and had a phone listed in this book. i couldn't travel but i could make long distance calls!

12/21/2023

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The book, a very low-budget, approximately 100-page stapled publication, was titled Who's Who In Card Collecting. It featured short biographies and collecting interests of collectors all across the country.  This book was a few years old when I first got it and for a long time was my greatest tool for finding and speaking with advanced collectors as a youngster. In 1972 there was no Internet, no Net54...heck, there were practically no conventions (a few gatherings of advanced collectors but nothing like what the future would soon hold). And, as a 12-year-old who could not travel more than a few blocks from home, the idea of visiting with collectors was not even a consideration. The post office and the telephone were my only links to the outside collecting world. Eventually I got my Mom and/or my Dad to drive me a few places if it wasn't too far. 
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What a lot of people don't realize today is that long-distance phone calls were rare and REALLY expensive in the 1970s. When I would call someone, it was almost incredible to them that I was calling at all. It was nothing like today. It was a big deal. I was just so impatient and anxious to speak to people about cards and hopefully make deals (this was how I learned about cards) that I didn't care what it cost. My parents sure did, and this was a problem at times. Pretty much the deal was I could make whatever calls I wanted as long as I paid the bill for my calls. The only way I could make money was to buy and sell cards. This meant...MORE CALLS. The phone bill was my only business expense but it was hundreds of dollars a month. That may sound like a lot of money for a phone bill now, but remember: This was in the early 1970s. There were a few times when my phone privileges were cut off until I could catch up. I was so stupid/unknowledgeable of the ways of the world (hey, what kid isn't at times) that when I was "cut off" from making long distance calls, I actually called collectors to make deals collect. (That was even more expensive!) And they actually accepted. But when they learned why I was calling collect, well, naturally they weren't all that thrilled with my call. (In retrospect, most probably thought I was in some dangerous life-threatening emergency situation needing help...not just calling to chat about cards and to see if they had anything to sell or trade...Finally I understood when an advanced collector (on his dime...) explained to me (just a little exasperated) that this was not acceptable and to not do it anymore...We are all born knowing nothing...This is how we learn! Tom W, I know you are out there somewhere...thank you for taking the time as an adult to talk to me, a young enthusiastic kid who did not know the ways of the world!
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    ABOUT

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    Robert Edward Lifson is a nationally recognized baseball card expert, dealer, and auctioneer (founder of Robert Edward Auctions). He is a life-long collector and researcher who for the past 50 years has been on the front lines of promoting progress in the hobby and has had a great positive impact on increasing the collective knowledge of the field for the benefit of all. Over the years he has bought, sold, or represented the buyers and sellers in the transactions of over 20 T206 Wagners, 8 1914 Baltimore Ruth Rookie Cards (only 10 in existence), and virtually every rare and valuable baseball card in existence. He has personally handled the sale of literally hundreds of millions of dollars worth of cards and memorabilia and helped to assemble some of the greatest collections in the world. Of all his hobby-related activities, Robert Lifson is most proud of his longstanding role as an activist who has worked extensively as an expert consultant, formally and informally, with numerous law enforcement agencies including the FBI, The Justice Department (including testifying for the Federal Government as an expert witness regarding the value and authenticity of baseball cards), The Secret Service, and The U.S. Postal Service, spanning four decades and counting. Perhaps most important, in addition to a wonderful family who is constantly asking him to do things, he has a very cute Miniature Schnauzer named Sugar Plum who follows him everywhere.

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